About
We started with cameras. We ended up building a platform.
PIRA was born from photographing thousands of homes and watching agents stitch together five tools to launch one listing.
Every listing followed the same pattern: a photographer, a copywriter, a designer, a folder of receipts and a spreadsheet nobody trusted. The media was beautiful. The process was chaos.
So we rebuilt the process around the property instead of the project. Enter an address and PIRA researches it, prices it, books it, captures it, markets it and documents it — permanently.
The result is a system where a listing gets premium media, complete marketing and a lasting record of the home itself, all from a single booking.
Principles
Calm over clever
Software should feel quiet and certain.
Accuracy over volume
Never invent a fact about someone's home.
Own the record
Documentation belongs to the property, forever.
Inside PIRA
What the platform does
Property Passport™
Every detail about your home, in one place
Store photos, videos, and maintenance history for every part of your home. One record, always organized, ready whenever you need it.
Explore the PassportKitchen
Documented
Roof
Documented
HVAC
Documented
Windows
Documented
Pool
Documented
Basement
Documented
Ask the property
“When was the roof replaced?”
Architectural shingles, replaced May 2021 by Ridgeline Roofing. 30-year warranty on file.
Coverage